Destinations
Regional business activation.
Connecting local producers, products, and businesses with consumers, sponsors, markets, and new economic opportunities.
Regionicity Destinations develops curated regional activations around agriculture, agri-food, fiber, and the bioeconomy. The program helps regions showcase what they grow, raise, make, and share while creating greater visibility and market access for locally rooted businesses.
GROWN · RAISED · MADE
HERE
How Destinations Works
Regionicity Destinations identifies strong regional products and businesses, brings them together in a curated activation, and connects them with consumers, sponsors, and economic-development partners.
Curate
Identify regional producers and businesses with a strong connection to place, quality, and local economic value.
Connect
Bring producers together with consumers, sponsors, tourism, business organizations, and regional economic-development partners.
Activate
Create opportunities for visibility, sales, partnerships, market development, and follow-on business support.
Who Participates
Farms and ranches
Specialty crops
Meat and dairy
Cheese and wine
Olive oil, honey, grains, nuts, mushrooms, and specialty foods
Wool and natural fibers
Botanical and natural-material products
Value-added agricultural products
Other regionally significant bioeconomy goods
Selection Criteria
Regionicity Destinations prioritizes businesses and products that are:
LOCAL
Meaningfully connected to the region surrounding the activation, generally within about 120 miles.
ORGANIC OR BETTER
Certified organic where applicable, or demonstrating comparable regenerative, ecological, animal-welfare, or responsible production practices that do not degrade soil health, watersheds or biodiversity.
EXCEPTIONAL
Award-winning, recognized for quality, family-owned, locally rooted, innovative, or otherwise distinctive to place.
Current Activation
Festival of Undiscovered Grapes
Regionicity Destinations is developing a pilot activation in collaboration with Please The Palate and the Festival of Undiscovered Grapes.
The pilot will explore how a curated group of regional producers can be connected with new consumers, sponsors, and market opportunities alongside the existing FOUG experience.
NEW - Only 12 Ag Spots available during the Pilot Year!
Regional Partners
Small producers often manage the farm, make the product, oversee the staff and take out the trash at the end of the day. Business development done well is tough for anyone to do, let alone someone wearing several hats.
Regionicity Destinations works with organizations interested in strengthening regional businesses and connecting locally rooted products with new markets.
Potential partners include:
Economic development organizations
Chambers of commerce
Small Business Development Centers
Tourism and destination organizations
Agricultural and commodity organizations
Resource conservation districts
Workforce and education partners
Counties, cities, and regional agencies
Sponsors and philanthropic partners
Regionicity can support producer recruitment, sponsorship development, regional promotion, business activation, and follow-up economic development.
Bring Regionicity Destinations to Your Region
Regionicity works with regional organizations, sponsors, and producers to design curated business activations that connect local products with consumers, markets, and economic-development opportunities.